EVALUATION OF THE EVENTS SPORT TOURISM TOBA RALLY LAKE 2019
The implementation of tourism promotion activities on a national and international scale combined with sports activities is one of the events organized by the government of North Sumatra Province. Analysis of the potential tourism and sports objects in North Sumatra Province needs to be carried out in a comprehensive and to identify the weaknesses and strengths of the location of the tourism and sports objects. Evaluation research is used to determine which activities have been carried out in accordance with the expected objectives. Subjects involved in this study amounted to 17 people consisting of a responsible person, the chief executive and 15 participants. The instruments used were questionnaires, interviews, observation and document analysis. Based on the evaluation of the sub context program which includes three things, namely: 1) Legal Basis and Government Policy; 2) Purpose; 3) The target can be categorized as Good. The evaluation of the sub Input program includes four things, namely: 1) Participants, 2) Implementation, 3) Financing, and 4) The Committee can be categorized as Good. evaluation of the sub-process program includes two things, namely: 1) competition regulations and, 2) implementation can be categorized as Good. The evaluation of the sub-process program includes two things, namely: 1) The level of participation and public interest, and 2) The role of the media in publication and promotion of sports to the community can be categorized as Good. Based on the results of the study, it can be concluded that the 2019 Toba Rally sports tourism program can increase public interest in participating, the economy and the number of tourists who come because it is supported by government policies.
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